Hyntelo (ex Sixth Sense), an Italian company that offers data-driven solutions that enhance decision-making in sales management, customer relations, and other strategic business functions through prescriptive analytics, has joined the portfolio of GELLIFY, a B2B innovation platform that selects, invests in, and grows innovative high-tech startups and connects them to traditional companies to help them innovate their processes, products, and business models.
GELLIFY underwrote the capital increase with the Azimut Digitech Fund, a closed-end alternative B2B venture capital fund that invests exclusively in B2B technology companies, and the holding company innovative-RFK, which is listed on Euronext Access Paris (MTF) and invests in high-growth innovative SMEs.
The Azimut Digitech Fund was established by Azimut Libera Impresa SGR (Azimut Group) in partnership with GELLIFY and has operated since December 2020.
Hyntelo was founded by Renato Giacobbo Scavo, Giacomo Filippo Porzio, and Gianluca Nastasi and immediately entered two specific markets that offer great growth potential.
The first market is the CRM software for the life sciences sector, which was estimated to have a global value of 11.5 billion dollars in 2020 according to Market Research Future. Besides, the value of this market is estimated to reach 21.5 billion dollars in 2025, with a compound growth rate (CAGR) of 13.5% over the five-year period from 2020 – 2025.
The second market Hyntelo entered is the digital payments sector, which, per MarketsandMarkets Research, was valued at 79.3 billion dollars in 2020. It is estimated to reach 154.1 billion dollars globally in 2025, with a CAGR of 14.2% over the five-year period from 2020 – 2025.
Hyntelo creates digital solutions through its cutting-edge artificial intelligence technology and designs systems that support business decision-making, sales decision-making, and digital customer engagement. Hyntelo’s solutions leverage the power of big data, software based on deep machine learning, and a new set of algorithms built with predictive technologies.
Since 2019, Hyntelo has primarily focused on creating recurring-fee B2B software products and launched two main solutions: Lyriko and Merchant Platform.
Lyriko is an advanced decision support software that plugs into CRMs and dynamically generates suggestions for sales teams on the next steps to engage customers, as well as multi-channel messages for customers. The solution allows you to manage the multi-channel orchestration of interactions with customers and to develop recurring and automated campaigns, all through a single intuitive platform.
The second solution is Merchant Platform, an interactive platform with personalized insights and recommendations that provides small- and medium-sized merchants who accept card payments with quantitative market trends to drive strategic initiatives such as opening new stores, optimizing staffing, and opening hours.
In 2020, Hyntelo ranked 33 in Sole24Ore’s “Leader della Crescita 2021” list, and in 2021, it ranked 144 in the Financial Times’ FT 1000 list, with a CAGR of 119.91%.
GELLIFY’s co-investment operation with Azimut Libera Impresa SGR – through the Azimut Digitech Fund – and the holding company innovative-RFK will help Hyntelo with its consolidation and international scaleup phase.
“One of the main reasons we decided to invest in Sixth Sense was because of the highly practical technological solutions they offer to the marketplace,” said GELLIFY Founder and Managing Partner Michele Giordani. “We also decided to invest because of the strong entrepreneurial and execution skills of their team, which has shown itself to be extremely consistent. Sixth Sense has demonstrated a high ability to understand and anticipate the dynamics of its market both at a technical and a business level.”
“The entry of new partners in Sixth Sense’s capital and their expertise will allow us to accelerate the execution of our vision to launch increasingly innovative B2B products to the market that extract insights from data in an automated way based on artificial intelligence,” Sixth Sense Founder and CEO Giacomo Porzio and Co-Founder and Chairman Renato Giacobbo Scavo commented. “We have the ambition to extend solutions to customers on a global scale, and we believe this is a fundamental step for the growth of our company.”
Antonello Carlucci, the CEO of innovative-RFK, stated: “We believe that Sixth Sense has been able to take advantage of the best opportunities offered so far by artificial intelligence and machine learning. Through this investment, i-RFK will enter the capital of one of the most innovative Italian companies in the sector, which has an outstanding client portfolio, an international ambition, and a solid income structure. We are therefore very pleased to support the company in its scaling path in the coming years.”
Marco Belletti, the CEO of Azimut Libera Impresa, commented: “Our investment in Sixth Sense is fully in line with the investment approach by Azimut Digitech Fund through which we invest in B2B software start-ups. The deep innovation capabilities and the technological know-how of the team convinced us to support the company’s scaleup”.