Merchant Platform

A platform that supports merchants in identifying growth opportunities by analysing performance against competitors and strategic insights from real payment data.

How does it work

Merchant Platform is an interactive platform providing merchant business KPIs based on card payments, allowing benchmarking with competition and quantitative market trends to drive strategic initiatives (e.g. new store openings) with personalised insights and AI-driven “virtual assistant” to support the customer in the navigation of the platform.

Insights

Store
performance

Strategic insights on the point of sale and benchmarks with similar businesses nearby.

Online
attitude

Overview of the propensity to spend online with evidence on different sectors.

Area
potential

Comparison tool for the area’s growth potential that allows you to guide and optimise business decisions, eg. new openings or rationalisations.

Customers
loyalty

Data analytics on aggregate purchasing behaviour (hourly trend, by day of the week, loyalty to the store) and percentage on new customers.

Tourism performance

Behaviour of foreign customers at the point of sale and comparison between the nationalities of origin.

Recommendations

The platform allows merchants to receive notifications with relevant and timely reports relating to the store.

The notifications sent by the platform are divided into the following categories:

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