Crucial elements to achieve the success of a product are:
- Constant dialogue between design, tech, and business brings us to high-level compromises
- Remember that “behind every piece of data there is a real person (or maybe 1000)”
- Interviews, Agile tests, and Guerrilla tests convey speed, low budget, and quality feedback
Interviewing is one of the most flexible and adaptive methods, which helps uncover new opportunities and generate ideas for all designers. Instead, Agile testing is a fast approach in the user testing phase. Have you heard about it before? Agile UX represents the use of Agile methodology with known UX design methods to receive qualitative feedback. To implement an Agile UX Test, you should follow some simple methods:
- Test small amounts of the product more often
- Always have a target persona in mind
- Processes and tools are less important than individuals and interactions
- Focus on the working software over full documentation and functional analysis
Agile testing is fast, flexible, and practical—exactly what we need within strict deadlines. According to Google statistics, 85% of core usability issues can be identified by observing just five people using an application.
So when we are working with a limited UX budget and a brief timeline, we can use an agile test or guerrilla usability testing (also known as hallway usability testing) to increase customer satisfaction and reduce project risks. A guerrilla session with no more than five people usually lasts between 10 and 15 minutes, because, after that, you start getting the same feedback. It can be done anywhere: a coffee shop, a shopping center, or on the street.
And last but not least, do not forget the most important resource on your team: an assistant. It is important to have a professional who is ready to answer all of your questions about a certain sphere for which you are aiming to create a product.
So here are the five steps to creating the product within 90 days.
- Research: Leverage user and expert interviews and online benchmarking.
- Understanding: forming the right strategy, giving a name to the product, and creating a customer journey
- Ideation: branding and concept creation
- Development: Of course, go with development and testing
- Validation: diary study, surveys, and online campaigns
Here are the simplest core suggestions to help you accept the challenge in the future and develop with your team a high-potential product within strict deadlines with a minimal level of risk and a high level of customer satisfaction.